Smartphone Shipments in India Registers 8 Percent Growth, Apple iPhone 16 Gets Highest Sales, Vivo, Samsung, Oppo

In the second quarter of this year, smartphone shipments in the country have increased by eight percent on a year-on-year basis. The increase in the launch of new smartphones in various segments is a major reason behind this. In the second quarter, American devices maker Apple’s iPhone 16 has the highest shipment.

According to the market research firm Counterpoint’s monthly smartphone tracker, the country’s smartphone has increased shipments on the new launch in the mid and premium price range in the second quarter after weakness in the first quarter. Apart from this, smartphone companies’ efforts related to marketing, EMI’s easy options and bundle offers have also contributed to increasing shipments. In the second quarter, the wholesale market of smartphones increased by 18 percent on the year-on-year basis. This is the highest increase in this particular quarter so far.

This Report It has been reported that the segment of Ultra-Permina smartphone (price of more than Rs 45,000) has increased by about 37 percent on a year-by-year basis. Apple and South Korea’s smartphone maker Samsung has retained its strong position in this segment. No-cost EMI offers, trade-in programs and special summer discounts are the main reasons behind the increase in sales of these companies. Samsung has secured first place with about 23 percent market share in terms of smartphones’ shipments value. However, Apple’s iPhone 16 has the highest shipments in the second quarter.

Vivo has been at the forefront of volume in the smartphone market. This China smartphone maker has received strong demand in a price category of Rs 10,000 to Rs 15,000. Vivo’s T and Y series smartphones have received good response from customers. The Samansang ranks second in the volume. The Nothing shipments, including the new companies in the smartphone market, have increased by 146 percent on a year-old year basis in the second quarter. It has retained the tag of the fastest growing smartphone brand in the sixth consecutive quarter. Shipment of Motorola’s smartphones has increased by 86 percent in the second quarter. This sub-brand of China’s Lenono has got the benefit of increasing its presence in offline retail.

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Smartphone, Processor, Sensor, Demand, Market, Apple, Growth, Battery, Mobile News, Samsung, EMI, iPhone 16, China, Discount, Sales, Pries

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